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Redirect audit patterns for migrations, relaunches, and cleanup projects
Redirect issues are expensive during migrations because they stack technical debt directly into launch windows and post-launch recovery.
redirect auditsite migrationtechnical seoseo report
Migration SEO failures are usually mapping failures
Many relaunch problems are not caused by missing content. They come from redirect chains, broken mappings, or old high-value URLs that were never covered in the first place.
What a redirect audit should show
A useful redirect audit should capture both the final status and the path taken to get there. Chains, loops, and unexpected endpoints need to be visible immediately.
- Final HTTP status code
- Number of hops in the redirect chain
- Broken or missing target mappings
- Canonical mismatches after redirect resolution
Use reports to align teams
During migrations, SEO, development, and project teams need the same source of truth. Clear redirect reporting cuts down on ambiguity and makes it easier to prioritize fixes before and after launch.